Lutheran Hospital of Indiana

Job Summary

The Manager, Marketing supports marketing activities and internal and external communications to promote the image and reputation of the facility and its affiliates. This role focuses on enhancing the marketability, competitive positioning, and growth of the facility through strategic campaigns and community partnerships. The Manager, Marketing collaborates with the Director, corporate marketing teams, and approved vendors to implement marketing plans, advertising campaigns, and communications initiatives aligned with organizational objectives.

Essential Functions

• Collaborates with facility leadership, corporate marketing teams, and approved vendors to develop and execute annual marketing plans.
• Monitors and manages online reputation by responding to patient reviews and ratings to maintain a positive public image.
• Supports colleagues in enhancing marketability efforts and creating seamless consumer-to-patient pathways.
• Acts as a facility media contact and spokesperson when appropriate, representing the facility professionally.
• Executes internal and external communications initiatives using an integrated communications framework, including earned and owned media.
• Fosters valuable community relations and partnerships in support of the facility's growth and reputation.
• Maintains the facility website to ensure it provides current, compliant, and consumer-friendly information.
• Tracks and reports on return on investment (ROI) and key performance indicators (KPIs) for marketing projects.
• Communicates marketing strategies clearly and effectively to stakeholders.
• Performs other duties as assigned.
• Maintains regular and reliable attendance.
• Complies with all policies and standards.

Leadership Responsibilities

• Supervision and Staff Management
  • Provides leadership, mentorship and professional development opportunities for departmental staff.
  • Schedules employees to ensure effective use of resources. Consults with Director on staffing issues.
  • Conducts performance evaluations, sets goals and provides feedback to staff on their performance and development.
• Strategic Planning and Financial Oversight
  • Develops and manages departmental budget ensuring cost effective operations while maintaining high quality service.
  • Monitors expenditures, ensuring cost-effective delivery of services.
  • Evaluates and implements new technologies to enhance operational efficiency.
  • Develops and implements departmental policies and procedures and protocols to optimize quality and overall efficiencies.
• Quality Assurance and Regulatory Compliance
  • Ensures compliance with all relevant regulatory bodies. May oversee the accreditation process with relevant agencies ensuring that services meet or exceed industry standards.
  • Participates in audits, inspections and accreditation processes as applicable.
  • Follows established quality control practices to ensure accuracy, consistency and safety.
• Collaboration and Communication
  • Works closely with leadership teams to coordinate and improve service delivery.
  • Stays up-to-date with industry advancements, new technologies, and regulatory changes.
• Staff Responsibilities
  • May work in a staff role, when required. Ensures that duties and responsibilities are fulfilled while meeting all competencies established for that job.

Qualifications

• Bachelor's Degree in relevant field required or
• Four (4) plus years of direct experience in lieu of a Bachelor's degree required
• Master's Degree preferred
• 2-4 years of experience in closely related field with Bachelor's degree required
• 2-4 years of previous leadership experience preferred

Knowledge, Skills and Abilities

• Strong leadership, organizational, and communication skills.
• Ability to collaborate with interdisciplinary teams and manage cross-functional relationships.
• Foster a positive work environment that promotes teamwork, professionalism, and continuous improvement.
• Communicate effectively with leadership, team members, and stakeholders.
• Ability to work effectively with others, delegate responsibilities, and independently manage tasks while meeting established deadlines.
• Problem-solving and critical thinking skills.
• In depth knowledge of industry best practices and regulatory compliance (if applicable).
• Strong organizational and time management skills.
• Proficiency with Google and Microsoft platforms, healthcare software systems, and data analysis tools.